Archive for July, 2017

Golf has already provided great players for each generation watching, from Jack Nicklaus to Tiger Woods and now the likes of Jordan Spieth. There are several promising numbers regarding the sport’s continuing reach, including golf being accessed on more platforms than ever, females accounting for 35% of PGA Tour fans and a digital audience spanning […]

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Qualifying and training for the 2018 Winter Olympics, commonly known as PyeongChang 2018, is underway. The biathlon will be included, among more well-known sports like ice hockey and figure skating. Although the biathlon, a combination of Nordic-style skiing and precision shooting, is popular in Europe, it’s more unknown in other areas. What is the Biathlon? […]

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Although total viewership for the NBA is down in comparison to the 2014-2015 season, sports fans, officials, and players alike remain optimistic about the future of their sport. In the face of a declining audience, however, some team owners and league executives might have to tap into their creative sides to increase interest. Utilizing Technology […]

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