For corporate sponsors, there may be no more appealing spot in the sports world than having a stadium named after your team. After all, every time I watch the Padres play, I can’t help but think about how my dog could use a new chew toy. The guilt is inescapable watching the Brewers while sipping on an Old Style. And now, every time I pull my money out of my bank account to buy Braves tickets, I’ll feel like I’m doing something wrong if that bank isn’t SunTrust.
That’s right, the new Braves coliseum being built in suburban Atlanta (officially Marietta) has officially been named after the American bank holding company. Not that Turner field wasn’t named after a corporation, it’s just that some sound more forced than others. This name falls in the more forced category.
Setting aside my disappointment in the name for a second, we’ve also got some renderings here which are completely awesome. This looks like a phenomenal park, or at least it does in rendering form. I’m still a bit confused by the location (it’s not easily accessible by public transportation in any way) hopefully the giant mixed use development being built alongside of the project will spark a new metro area that can help the team get past their dismal attendance ratings.
There was a groundbreaking held today, but site work for the project has been underway for a few months now. Vertical construction is really expected to rev up in 2015, with the goal of being ready in time for opening day 2017.
Who knows, in a few decades, SunTrust could seem as natural as Wrigley Field (yes, that was a sponsorship of sorts). Then again, it’s likely that a few more corporate sponsors will step in before fans have a chance to adjust. In the meantime, feel free to gawk at the renderings below.
— Atlanta Braves (@Braves) September 16, 2014
— SunTrust Park (@homeofthebraves) September 16, 2014