Posts Tagged ‘NBA G-League’

League-Wide Advertising and the D-League The NBA D-League’s partnership with Gatorade is unprecedented for sports in the United States. No other minor league, let alone any sports league in the US features a league wide sponsorship. With this move, the NBA will also receive “performance and recovery analysis” from Gatorade. But aside from the branding […]

The NBA D-League is rapidly changing. Since the league’s founding in 2001 as the National Basketball Development League, the NBA’s official minor league, has gone through several makeovers. Teams have come and gone, and the relationship between D-League teams and NBA clubs continues to be fluid. The league has seen NBA players like Hassan Whiteside, […]